Meet Alex

Born and raised in the Bay Area, Alex Zaragoza brings a unique balance of local expertise, financial insight, and client-focused service to the real estate process. With a background in sales, leadership, and hospitality, Alex knows how to guide clients through one of the most important financial decisions of their lives with clarity and confidence.
Alex takes a strategic, detail-oriented approach, combining deep market knowledge with clear communication to help clients make informed decisions. From reviewing data and market trends to connecting clients with trusted lenders and contractors, he ensures every step is both well-prepared and seamless.

What sets Alex apart is his ability to simplify complexity. In a fast-moving market, he provides structure, resources, and a steady hand, allowing clients to feel empowered and confident about their investment. His calm demeanor, responsiveness, and commitment to long-term success make the experience not just manageable, but rewarding.